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10
Ways to Use Facebook
For Increasing Web
Traffic to Your Site
By
Deepak Dutta
More than 115
million people log
in to Facebook every
month. It is the
largest social
networking tool and
a great place in the
web for building
your brand and
driving traffic to
your site. However,
if you are not
familiar with the
viral techniques
that work in the
Facebook platform,
soon you will find
your brand
tarnished. You can
gain quick exposure
to your businesses
using the techniques
discussed in this
article.
1. Build a Facebook
network. Before you
start implementing
any of the
techniques discussed
here, you need to
develop a network of
Facebook friends. To
do that, join a few
groups that are
related to your
business and a few
groups that you are
passionate about.
Ask people in the
groups to add you as
their friend.
Facebook also has
nifty tool that
suggest people you
would like to know.
Send request to
these people to add
you as their friend.
Send a short note
explaining why you
want to be their
friend. If send 20
requests a day, you
will have a network
of more than 1,000
friends in two
months.
2. Update your
status every day.
Log in every day and
update your status.
Don't use status
messages like "I am
sleeping now", "Just
came from work".
These types of
status messages are
not interesting. Use
quotes from famous
people about a
specific niche, for
example love,
dedication, work
ethics, peace, war,
etc. You can also
use jokes. Your aim
is to draw people's
attention to your
messages so that
they would click on
your profile to know
more about you.
3. Wish birthday
wishes everyday.
Facebook also shows
upcoming birthdays
of all friends in
your network. Every
day send birthday
wishes to friends
whose birthdays are
due. Read their
profiles to know
more about them and
write a nice
personal message on
their walls. Don't
use canned birthday
messages for
everybody.
When you write on a
friend's wall in
Facebook, everybody
in the network gets
updated news feed.
You need to write
something that get
attention. You may
craft a 10 to 20
attention grabbing
birthday messages
and than personalize
them slightly for
each friend.
4. Create a business
page. Besides your
personal page, you
should also create a
business page.
Creating a business
page is similar to
creating a personal
page in Facebook.
Design a nice logo
and use it for your
business page
picture.
Next, become a fan
of your business
page. You can use
your business page
to launch targeted
Facebook ad
campaign. Promote
your Facebook
business page using
blogs, blog
comments, etc. and
ask people to become
a fan of your
business. Use some
promotional
materials, like free
t-shirts, free
eBooks etc as
incentives for
becoming a fan.
5. Tag promotional
photos using
friends' names.
Upload all
promotional photos
to your business
page. Some people
tag these photos
with the names of
their most
influential friends
in the network. Your
promotional photos
will show up in your
friends' news feeds.
Once you setup a
network of friends,
make a list of
friends with high
number of friends,
preferably more than
1000. Setup your
mini network to tag
each others names in
promotional photos.
6. Change your
relationship status
regularly if it is
possible. One of the
least frequent
activity in Facebook
is changing the
relationship.
Because people don't
change their
relationship
frequently, Facebook
places a great deal
of importance to
relationship change
and send the news
feeds to everybody
in your network
whenever there is a
change in your
relationship status.
People have explored
this loop hole to
attract attention to
their profiles. They
change their
relationship almost
weekly and try to
attract visitors to
their profiles. It
is up to you to
adopt this technique
because it may not
reflect your true
relationship status.
If you do adopt this
technique, don't
forget to publish
some promotional
materials in your
personal feed.
7. Attend Multiple
Events. True to its
college root,
Facebook is all
about friends
gathering at some
place for an event.
Facebook gives high
priority to events
in the news feed.
Your goal is to RSVP
all the events in
your network even if
you miss a few of
them.
When your friends
see you as a
frequent event
attendee, they
consider you as an
event resource. The
trick is to show
your name in all the
places you can. As
your friends see
your name multiple
times, some will be
curious to check
your profile.
8. Import your blog
post. If you have a
blog, import your
blog's RSS feed into
Facebook. Facebook
will publish the
articles in the feed
as Facebook notes
automatically.
Encourage your
friends to comments
on your articles in
Facebook notes. You
can also tag friends
in the articles but
don't overdo it.
9. Post comments on
popular groups.
Visit popular
Facebook groups that
you have joined
regularly and post
comments. Just like
blog comments or
forum posting,
Facebook comments on
popular groups will
attract attention to
your name and
profile. Add
something valuable
or post a link that
adds value to the
topic under
discussions.
10. Start your own
events. Events are
very popular in
Facebook and if you
can promote it
properly, it will
have viral effects
and thousands will
register for the
event. Send
invitation to your
network friends who
have thousands of
friends in their
networks and also to
attractive female
friends in your
network who may not
have a large number
of friends.