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7 Tips on How to
Promote Your Website
By
Alex Star
Often when people
start an internet
business they don't
have a clue how to
go about their
marketing campaign.
They end up posting
ads aimlessly to
places that do
nothing but send
them spam and waste
time and money.
Then, after a couple
weeks without
results, they give
up. And it it
happening with
people everyday. So,
in this section we
will look at a
number of techniques
which you can use to
your advantage when
promoting your new
website. When used
correctly these
marketing techniques
will dramatically
increase traffic and
sales without
emptying your bank
account.
1. Web Classifieds &
Directories
Good quality links -
especially from
webpages on a
similar topic to
yours - are crucial
to getting ranked
well in the search
engine results. The
search engines
figure that sites
with more good links
to them are more
important & will
reward them with
better rankings.
And, of course,
people will find
your site through
links too. So
submitting your site
to a quality
directories and and
placing adds on a
high rated
classified sites
will not only bring
more people to your
website but also
will help search
engines to find your
website faster and
also will increase
your site rating in
search engines. read
more on classifieds
or read more on
directories
2. Link Exchanges
This is a fantastic
way to increase the
importance of your
website in the eyes
of the search
engines. The
rationale that the
search engines use
is that if other
sites are linking to
yours, then your
site must be
important. A link
from another site to
your site is
considered a "vote"
for your site. The
more of these votes,
the better; to an
extent, of course.
Steer clear of such
black hat techniques
as link farms and
free for all (FFA)
sites. I recommend
starting by asking
your vendors,
suppliers and
customers if they
could link to your
site in exchange for
a link to theirs.
You could then
branch out into
related businesses
that service a
different audience.
3. Search Engine
Submission
This step is
critical for any
brand new website.
You'll want to let
the major search
engines know that
your new site
exists, and
prompting them to
visit it with a
search engine
submission campaign
is a great start.
Don't bother buying
a big 1500-engine
submission package ?
there's only about 7
to 10 major search
engines worth
worrying about, and
once you're listed
on these, the other
1490 will pick you
up (not that they'll
send you any
measurable
traffic?). The
controversy here is
whether or not to
continue a
submission campaign.
Does it help an
established site?
Does it hurt it? A
big tip to give you
here is to be sure
to work hard to get
your site listed in
the important
directories like
Google and Yahoo.
4. Electronic
Newsletter / EMAIL
Marketing
An electronic
newsletter is a
fantastic method for
staying in touch
with not only
existing customers,
but potential
customers as well.
Provide useful,
interesting
information on a
regular basis and be
sure that people can
subscribe and
unsubscribe easily.
Utilizing a good
tool (e.g. auto
responder or follow
up service) will
make your life
easier and allow
people to forward
the newsletter to
their friends and
colleagues (known as
Viral Marketing).
You can also use the
newsletter as a
vehicle for
announcements or
specials. Never
charge anything to
subscribers, and
build your list by
running contests or
promotions or free
giveaways.
5. Article Writing
Writing articles is
another great way to
generate a lot of
quality traffic as
well as make a name
for yourself on the
internet. All you do
is write on a topic
you know about and
submit it to places
that accept article
submissions. This
one scares people at
first because they
don't think they can
write. Trust me it's
not as hard as you
may think to find a
topic you know
something about.
Then just write a
couple pages about
it. For example: I
never used to think
I could write
articles but you are
reading this one
right now, aren't
you?
6. Forum Submissions
Basically all you do
with this one is go
to internet business
forums and post
answers to people's
questions. This one
is more for making a
solid reputation for
yourself as a
knowledgeable and
trustworthy
individual.
7. Pay-per-click
I saved this one
until last as I
believe it is the
single most
important item in
this list. If you
remember nothing
else from this
article, remember
pay-per-click (or
PPC). By paying for
visits from people
who are searching on
keywords related to
your product or
service, you are
almost ensuring that
your website will
generate more
revenue with a
higher conversion
rate of visitors to
customers. The more
popular programs
include Google
AdWords, Overture
Content Match and
Site Match, as well
as smaller players
like FindWhat,
Kanoodle and Mamma.
What NOT to do when
promoting your
business - Do not
send out unsolicited
(spam) emails to
people. All that
will do is get you
in trouble and won't
produce very good
results anyway.
Don't post to FFA
(free for all)
sites. All you will
get back from them
is a bunch of junk
in your inbox so
it's not worth your
time. Also, don't
use unethical
business practices
of any kind. If you
are not sure about
something then ask
someone. Always use
your better
judgment.
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